book

Sometimes people inspire you to create content for a book. Dr. Cassie Kozyrkov was one of those people for Lucia and me. We both admired Cassie’s emphasis on the application of data science.

At a recent presentation, Walt received an interesting question from a young female AP about what insights they had uncovered related to actions females and minorities could take in practice analytics. Unfortunately, our research didn’t reveal anything directly related to this topic as most of the research dated back to the 1970s-1990s and didn’t include sex or race as variables. Despite this, we believe focusing on techniques mentioned in their book can help anyone - regardless of gender or race - with imposter syndrome and building trust, rapport, and outside experience support when necessary. Let’s hope more researchers look into these areas in the future.

Writing a book allows you to have unique and exciting conversations with people you may never have the opportunity to meet in your daily life. Lucia and I were honored to be able to receive support for our book from Dr.

The Field Guide to Compelling Analytics is out everywhere! Just got my hard copy versions today in the mail. I think the book is the perfect size to fit into the same size pocket as you would use for the iPhone 14.

We are excited to announce the release of our first book. It focuses on the traits that are important to individual analytics professionals. We both felt that most analytics books concentrate on the organization or more experienced analytics professionals.

Lucia and I get to discuss our upcoming book, the Field Guide to Compelling Analytics.