Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work.
This book introduces the formula
to illustrate an AP’s ability to convince a stakeholder. The ‘Convince Me’ stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP’s organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product.
Includes insight questions to support class discussion.
Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts.
Each section introduces the ideas through real-life case studies.
At a recent presentation, Walt received an interesting question from a young female AP about what insights they had uncovered related to actions females and minorities could take in practice analytics. Unfortunately, our research didn’t reveal anything directly related to this topic as most of the research dated back to the 1970s-1990s and didn’t include sex or race as variables. Despite this, we believe focusing on techniques mentioned in their book can help anyone - regardless of gender or race - with imposter syndrome and building trust, rapport, and outside experience support when necessary. Let’s hope more researchers look into these areas in the future.
Writing a book allows you to have unique and exciting conversations with people you may never have the opportunity to meet in your daily life. Lucia and I were honored to be able to receive support for our book from Dr.
The Field Guide to Compelling Analytics is out everywhere! Just got my hard copy versions today in the mail. I think the book is the perfect size to fit into the same size pocket as you would use for the iPhone 14.