This book introduces the formula
to illustrate an AP’s ability to convince a stakeholder. The ‘Convince Me’ stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP’s organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product.
Writing a book allows you to have unique and exciting conversations with people you may never have the opportunity to meet in your daily life. Lucia and I were honored to be able to receive support for our book from Dr.